Katelyn Davis

strategic communications, marketing, and public relations


About Katelyn

To date my career has been immersed in Michigan’s native automotive industry working in both corporate affairs and communications on the OEM, supplier, and agency sides of the business before joining the Detroit Regional Chamber as the Director of MICHauto, Michigan’s automotive and mobility industry association. I am also an active board member of the Automotive Public Relations Council (APRC) and the Editor in Chief of Driven.

Not only do I work in automotive but I am also am also very passionate about the industry as a whole and the future ahead of us. With MICHauto I am dedicated to promoting Michigan’s automotive assets, improving Michigan’s public perception of the automotive and mobility industry, and attracting talent to Michigan’s automotive and mobility industry. 

As a strategic communicator, my projects have led me to become a six-time award-winner--claiming three national awards in just 18 months. Additionally, I work with the Girl Scouts of Southeastern Michigan to mentor the next generation of female leaders and I sit on the board of several organizations.

Featured:

Working Experience

Director of MICHauto
Detroit Regional Chamber; Detroit, Michigan
[June 2017 to Present]

Leading the voice for Michigan's automotive and mobility industry to promote, retain and grow the state as a global epicenter for research, engineering, development, and advanced manufacturing.

Corporate Affairs & Communications Specialist II
Yazaki North America, Inc.; Canton, Michigan
[May 2016 to June 2017]

Worked within the Corporate Communications department at the Yazaki North America, Inc. Headquarters, which is responsible for the Company's internal and external communications and corporate marketing throughout the United States, Canada, Mexico, Brazil, Nicaragua, El Salvador, and Colombia. Oversaw all internal and external communications, social media, website and intranet management and content development, speech writing, press releases, media relations, and all corporate marketing and recruiting materials.

Writer, Global Team Ford Communications Team
Team Detroit for Ford Motor Company; Dearborn, Michigan
[November 2015 - May 2016]

A member of Team Detroit’s Content Hub (formerly known as the Content Factory) working in-line with the Global Team Ford Communications Team at Ford Motor Company. Responsible for writing content regarding Ford’s vehicle design, safety innovations, green initiatives, and mobility movement while also providing support for social content, press releases, and blog writing in other areas of Ford’s business. Additionally aided the GTB Communications and HR teams with press release writing and internal communications regarding the on-goings of the Agency, its people, and clients. Formed and Co-chaired the Young Professionals networking and mentorship group within the agency

Ford Employee Benefits Communications Specialist
Team Detroit for Ford Motor Company; Dearborn, Michigan
[July 2014 - November 2015]

Oversaw all Ford compensation and benefit communications for active employees (220,500 salaried and hourly) and retirees (200,000 salaried) and developed new and innovative multimedia internal communications for Ford including written, digital, and visual mediums which included a redesigned annual enrollment campaign for Ford salaried employees’ benefits that included an interactive online eGuide, short videos, and strategic emails.

Communications Specialist
Yazaki North America, Inc.; Canton, Michigan
[February 2011 to July 2014]

Developed an online structure for internal communications to unite and create a regional community among all 74,000 employees in North, Central, and South America and developed multimedia communications on a range of subjects including recruitment, new hire information, benefits, company technology, and company business to best educate employees. Managed social media marketing across popular platforms which includes implementation, 24/7 monitoring, and analytics and created the Company’s social media policy and guidelines. Wrote for internal and external press releases, blog articles, and social media status updates. Additionally created and led the Regional Communications Council for North, Central, and South American locations to better understand the communication needs and tactics throughout the region.

Education

New Media Communications
Graduate Certificate
Wayne State University; Detroit, MI

Advertising and Public Relations
Bachelor of Arts
Grand Valley State University; Allendale, MI

Extracurricular Activities & Community Involvement

  • Detroit Economic Club, Young Professionals, Member (December 2017-Present)

  • Inforum Michigan, Member and AutomotiveNEXT Supporter (December 2017-Present)

  • Automotive Public Relations Council, Board Member (August 2016-Present)

  • Canton Community Foundation, Board Member (June 2016-July 2017)

  • Girl Scout Leader, Brownie Troop #71649 of the Girl Scouts of Southeastern Michigan (2014-2016)

  • Co-Chair, GTB/Team Detroit’s employee Young Professionals group (2015-2016)

  • Communications & Media Chair, Social Media Association of Michigan (2014-2015)

Portfolio

Review a sampling of my work. These strategic communication solutions include social media marketing campaigns (strategy to implementation), content writing for blogs and press releases, design, and more.

Follow Me

Twitter

Instagram


 
In work and in life, there are lots of smart, talented people out there. But talent alone is never enough. One of the things that distinguishes those who truly make a difference is passion and hard work. There is truth in the expression that hard work beats talent when talent doesn’t work hard. And the passion that drives hard work comes from doing something you really love.
— Mary Barra - CEO, General Motors