Katelyn Davis

strategic communications, marketing, and public relations


About Katelyn

Named Top Social Media Reporter by Ragan Communications and One Person Wonder by MichBusiness, Katelyn continues to be recognized by her peers for her work in the realm of social media, communication, and business. Her career has been deeply ingrained in the automotive industry, having worked extensively--from the supplier and OEM side to the agency--in social media recruiting, public relations, social media marketing, and internal communications.

Currently she works at Yazaki North America, her second stint with the company working in Corporate Affairs and Communications. 

Previously Katelyn worked for GTB, previously known as WPP's Team Detroit, in direct relation to Ford Motor Company’s Global Team Ford Communications Team, where Katelyn led her client to three award-winning communications in 18 months.

Katelyn is known for her unwavering energy and dedication to her passions. She uses her professional talents to help causes in which she is most passionate including her past role as Director of Public Relations at 313Dlove to promote a positive reputation for Detroit, as well as her work with the Girl Scouts of Southeastern Michigan to mentor the next generation of female leaders and her involvement with student groups to promote the automotive industry across all disciplines as a viable career path. Katelyn previously sat on the board of the Social Media Association of Michigan as the Communications and Media Chair. Currently Katelyn is an acting board member for the Automotive Public Relations Council (APRC) and Canton Community Foundation and plays a role in MICHauto's Awareness Committee. Katelyn has degrees in Advertising and Public Relations from Grand Valley State University as well as New Media Communications graduate studies at Wayne State University.

Featured:

Portfolio

Review a sampling of my work that I have created for my clients. These strategic communication solutions include social media marketing campaigns (strategy to implementation), content writing for blogs and press releases, web design, and more.

Awards & Recognition

Working Experience

Director
MICHauto; Detroit, Michigan
[June 2017 to Present]

Leading the voice for Michigan's automotive and mobility industry to promote, retain and grow the state as a global epicenter for research, engineering, development, and advanced manufacturing.

Support and lead planning and execution for MICHauto, as the statewide automotive and mobility industry association, and the organization's growth as part of Forward Detroit (the Detroit Regional Chamber's economic development initiative).

Corporate Affairs & Communications Specialist II
Yazaki North America, Inc.; Canton, Michigan
[May 2016 to June 2017]

  • Works within the Corporate Communications department at the Yazaki North America, Inc. Headquarters, which is responsible for the Company's internal and external communications and corporate marketing throughout the United States, Canada, Mexico, Brazil, Nicaragua, El Salvador, and Colombia

  • Oversees all internal and external communications, social media, website and intranet management and content development, speech writing, press releases, media relations, and all corporate marketing and recruiting materials

  • Corporate Affairs

    • Mine for stories throughout the organization which meet the Company’s corporate storytelling philosophy

    • Write all external strategic communications including press releases, blog posts, marketing materials, and social media posts

    • Identify and nurture subject-matter-experts within the Organization who can be used for speaking events, interviews, and research

    • Develop a comprehensive digital sales tool which allows the sales engineers to better attract and retain a new customer base

    • Organize and lead facility tours and demonstrations to student groups, industry groups, and media

  • External Communications

    • Manage social media marketing across popular platforms which includes campaign implementation, 24/7 monitoring, and analytics

    • Write and disseminate press releases regarding company announcements

    • Prepare speeches and presentations for employees who are representing the company

    • Prepare employees who are speaking at events or with the media who are representing the company and accompany them to said event or meeting

    • Oversee the complete overhaul of the Company’s external website, product photography, rebranding, and content writing

  • Internal Communications

    • Manage an online structure for internal communications to unite and create a regional community among all 74,000 employees in North, Central, and South America

    • Oversee the implementation and strategy behind the Company’s intranet communication plan

    • Lead the Regional Communications Council for North, Central, and South American locations to better understand the communication needs and tactics throughout the region

    • Manage and ensure adherence to brand standards as set forth by Yazaki Corporation

  • Developed and maintains all communications process and procedures

  • Oversees and mentors communications and marketing interns and co-ops working within the department

Writer, Global Team Ford Communications Team
Team Detroit for Ford Motor Company; Dearborn, Michigan
[November 2015 - May 2016]

  • A member of Team Detroit’s Content Hub (formerly known as the Content Factory) working in-line with the Global Team Ford Communications Team at Ford Motor Company

  • Responsible for writing content regarding Ford’s vehicle design, safety innovations, green initiatives, and mobility movement

  • Provided support for social content, press releases, and blog writing in other areas of Ford’s business

  • Responsibilities included topic research, source interviews, writing, copyediting, and legal consultation for Ford press releases

  • Aided the GTB Communications and HR teams with press release writing and internal communications regarding the on-goings of the Agency, its people, and clients

  • Formed and Co-chaired the Young Professionals networking and mentorship group within the agency

Ford Employee Benefits Communications Specialist
Team Detroit for Ford Motor Company; Dearborn, Michigan
[July 2014 - November 2015]

  • Oversaw all Ford compensation and benefit communications for active employees (220,500 salaried and hourly) and retirees (200,000 salaried)

  • Developed new and innovative multimedia internal communications for Ford including written, digital, and visual mediums

  • Redesigned and implemented a new annual enrollment campaign for Ford salaried employees’ benefits that included an interactive online eGuide, short videos, and strategic emails

  • Developed a Company-first strategy for a financial wellness communications campaign for Ford employees and retirees

  • Obtained and analyzed feedback to develop continuous improvement

  • Oversaw Ford’s vendor management which facilitated dissemination of communications

  • Involved in 2015 Ford UAW contract negotiations

Communications Specialist
Yazaki North America, Inc.; Canton, Michigan
[February 2011 to July 2014]

  • Created and wrote the Company’s social media policy and guidelines

  • Pioneered the Company’s aggressive online recruiting

  • Managed social media marketing across popular platforms which includes implementation, 24/7 monitoring, and analytics

  • Oversaw the complete overhaul of the Company’s external website, product photography, rebranding, and content writing

  • Developed an online structure for internal communications to unite and create a regional community among all 74,000 employees in North, Central, and South America

  • Developed multimedia communications on a range of subjects including recruitment, new hire information, benefits, company technology, and company business to best educate employees

  • Created and led the Regional Communications Council for North, Central, and South American locations to better understand the communication needs and tactics throughout the region

  • Wrote for internal and external press releases, blog articles, and social media status updates

Education

New Media Communications
Graduate Certificate
Wayne State University; Detroit, MI

Advertising and Public Relations
Bachelor of Arts
Grand Valley State University; Allendale, MI

Extracurricular Activities & Community Involvement

  • Board Member, Automotive Public Relations Council
  • Board Member, Canton Community Foundation
  • Troop Leader, Girl Scouts of Southeastern Michigan
  • Board Member, Communications and Media Chair, Social Media Association of Michigan
  • Director of Public Relations, 313Dlove
  • Involvement with automotive and communication groups such as OESA, APRC, MichAuto, PR Detroit, and AutomotiveNEXT

Personal Projects

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In work and in life, there are lots of smart, talented people out there. But talent alone is never enough. One of the things that distinguishes those who truly make a difference is passion and hard work. There is truth in the expression that hard work beats talent when talent doesn’t work hard. And the passion that drives hard work comes from doing something you really love.
— Mary Barra - CEO, General Motors