Katelyn Davis

strategic communications, marketing, and public relations

Katelyn Davis, Yazaki Wins PR Daily's Content Marketing Award

AwardKatelyn DavisComment

A few years ago I planned and executed my first large scale social media campaign at Yazaki. It started off slow but each year it picked up steam as we kept evolving our tactics and growing along with technology and trends. #InternYazaki has been a labor of love, which is why I am so excited to announce it has been chosen by PR Daily as the best User-Generated Content Social Marketing Campaign!

from PR Daily:

Employer branding effort showcases one of the nation's oldest industries as desirable career destination

Michigan-based organizations supporting the auto industry have an employee pipeline to fill, but they face an exodus of talented workers attracted to tech companies and startups located outside the state. One of these auto suppliers, Yazaki North America, took on the challenge, and its efforts have won it first place in the “User-Generated Content” category of PR Daily’s 2016 Content Marketing Awards.

Yazaki North America created a social media-based employer branding effort that let its interns—drawn from local universities—share their internship experiences alongside the hashtag #internYazaki as brand ambassadors. The range of content these stories created sparked surprisingly high social media interest.

Some interns shared photos of themselves with executives or from testing facilities. While others shared insights into their daily activities as interns. The common thread was their newfound interest in one of the country’s oldest and technologically advanced industries. Over the summer #InternYazaki hashtag appeared on Twitter and Instagram over 1,300 times, with each post highlighting a dimension of being a Yazaki intern and being the future of automotive.

Before long, the movement took root on Snapchat, as interns participated in a takeover of Yazaki’s official account—an increasingly popular use of Snapchat by companies—to give viewers a behind the scenes look at their journey as they experience everything the auto industry has to offer. Each intern takeover produced an average of 50 new followers. 

Traffic to Yazaki’s website increased by 35 percent each month; the campaign generated 54,000 impressions and (more importantly) an increase in internship applications

The campaign peaked when several interns were invited to attend a conference where they provided live content and fresh-faced commentary for an automotive media publication. At the conference, which was mostly attended by automotive executives, the Yazaki interns quickly gathered attention spawning Q&A sessions about Millennials and their thoughts on recruiting, work culture, and the future of the automotive industry. 

Katelyn Davis Joins MICHauto Awareness Committee

Katelyn DavisComment

This month I was recognized for my active role in the automotive community and was invited to to join MICHauto's Awareness Committee.

MICHauto is a key economic development initiative of the Detroit Regional Chamber, dedicated to promoting, retaining and growing the automotive industry in Michigan. The program serves as the unified voice of Michigan’s automotive industry, providing a platform for various automotive stakeholders to collaborate on matters related to advocacy, awareness, business attraction, and talent attraction and retention.

The MICHauto Awareness Committee is comprised of selected marketing, communications, and public relations professionals from within the automotive industry. The committee serves as a consultative body, engaged to strategize and design an annual automotive and mobility awareness campaign for the state of Michigan. The objectives of the awareness campaign are to promote Michigan’s automotive assets to automotive companies and site selectors, improve Michigan’s public perception of the automotive and mobility industry, and attract engineering talent to Michigan’s automotive and mobility industry. 

Our priorities are to: 

  • Consult the Michigan Economic Development Coalition (MEDC) on the outcome and future plan of the Pure Michigan automotive awareness campaign, leveraging such information in MICHauto’s own efforts
  • Implement statewide automotive and mobility awareness campaign, reaching MICHauto’s target audience through effective communication channels
  • Consult MICHauto Advocacy and Talent Attraction committees on marketing efforts and related materials
  • Help grow MICHauto by recommending prospective investors
  • Assist in the planning of MICHauto events that target legislative attendance

I am very excited to have the opportunity to join this amazing group of people 

Katelyn Davis Joins Board of the Automotive Public Relations Council

Katelyn DavisComment

Yesterday I was pleased to find out that I was voted in as the newest board member of the Automotive Public Relations Council (APRC). This is an organization that I have been a part of since I first started my career in automotive. Through APRC I have had the pleasure of meeting and making connections with some great people in the industry and experiencing the amazing things this industry has to offer.

The APRC is a network of public relations professionals dedicated to the advancement of the automotive industry. The APRC serves as a networking and information resource with the unique focus of finding best practices for promoting the industry and building relationships with the media and OEM customers.

APRC operates under the management and oversight of the Original Equipment Suppliers Association (OESA), an organization committed to addressing common issues and advocating on behalf of the automotive supplier community.

I am very excited for this opportunity as I continue to grow my career in an industry I love. I just can't wait to get started!

Now Offering Custom Snapchat Filters for Special Events & Businesses

Katelyn DavisComment

I am very excited to announce that I will be adding the ability to design and host custom Snapchat Geofilters starting in July 2016.

There was a time not too long ago when Snapchat was touted as an app solely for "the kids." The majority of people believed it was a millennial fad that would be gone as quickly as it appeared. However the reality is: Snapchat is a social media powerhouse.

Snapchat is currently home to 100 million active daily users accounting for over 10 billion daily video views, resulting in a $300 million revenue target for 2016. Of those users 65% are 18 to 24 year olds use the app

And in February 2016 Snapchat, recognizing it's power status, began allowing the public to create and submit geofilters for use by everyone with an account. This means that those interesting -- and sometimes funny -- add-ons you see when people snap you, can now be created and published for you whether your an major brand, small business or the future bride wanting to celebrate her nuptials in social style. 

How It Works

Snapchat recognizes its users location via the device's GPS and then load the appropriate filters for that area. For example: If you're at a beach, a city center, or at an event and are snapping away on Snapchat you should see filters specific to that location (if any have been created).

wedding.jpg

Celebrate in Style

Weddings, Bachelor and Bachelorette Parties, birthday parties, holidays, family reunions and any other type of event or gathering isn't complete without a custom Snapchat filter. These filters can be designed to match your event's theme or motif and easily (and affordably) submitted to cover the geographical area and time in which your event is taking place. For example, your wedding filter can be set up to be available to the people within the confines of your venue during the ceremony and reception. This is also a great alternative to a photo booth. People using their own phones to take their own photos!

Brand Awareness for Businesses of All Sizes

Whether your a big brand or a small local business, Shapchat filters are a great way for you to engage with your audience. Not only are Snapchat filters a fun way to interact with your customers at your next big event, they can also be used as a sales ploy. For example: Your company is heading to a conference, and you are looking for that special something to impress potential clients -- to reach them in a completely understated way. You want an additional touch point to reach these potential clients before they even get to your booth or see your signage. Snapchat can help! 

Affordable Option for Every Occasion

If you're looking at using Snapchat filters as an advertising ploy, the cost per impression is insanely cheap compared to other social media channels -- so cheap that even small businesses can afford it. And if you're looking at a custom filter for your wedding, family reunion, or social gathering, I think you'll be pleasantly surprised at just how affordable the it is!

See How Your Filter Preforms

Are analytics your thing? Or are you just curious about how many of your guests used the filter? No problem! We can run metrics that will show how often your filter has been used while it was available. 

If you're interested in having a custom Snapchat filter created for your business or upcoming event, please contact me and I would be happy to talk through the process with you!

Katelyn Davis, Ford Motor Company Win Best HR Communication Video

AwardKatelyn DavisComment

I'm very proud and excited to announce that myself, along with my Ford Compensation and Benefits team, have been awarded by Ragan Communication with PR Daily's Best Human Resource Communication Video Award for our creation of Ford Motor Company's Navigating Annual Enrollment.

The Navigating Annual Enrollment video was created to reach Ford's more than 27,000 employees during the 14-day open enrollment period for health care and benefits. The video's sole purpose is to educate and entertain - edutainment.

Communicators have a hard time making employees sit up and pay attention to benefits news. And annual enrollment is one of the toughest nuts to crack, filled with officious-sounding plan names and bureaucracy-inspired jargon. Employees who don’t pay attention during the enrollment period often wind up with irrevocable problems during the year.

By developing a short video, that’s taken first place in the “Human Resources Video” category of PR Daily’s 2015 Video Awards, Ford used simple but expert animation that was highly appropriate to an automotive manufacturer: a road trip.

The video’s approach was conceived to replace prior years’ longer in-person presentation sessions that attracted only 11% of Ford's U.S. salaried employees covered by Ford’s benefits plans. The Navigating Annual Enrollment video was accessed more than 22,500 times during the two-week enrollment period — an astounding 83% of the targeted population.

Navigating Annual Enrollment was designed to serve as a companion piece to Ford’s award-winning Benefits and Enrollment eGuide. It was developed and written by the Ford Compensation and Benefits Communications team and produced by Team Detroit, Ford’s marketing and communications agency. 

Representatives for Ragan describes Navigating Annual Enrollment as an "effective video dealing with a traditionally yawn-inducing topic on a tight budget."

Katelyn Davis, One Person Wonder

AwardKatelyn DavisComment

This week I was honored as the recipient of The Michigan Business and Professionals Association's the Best of MichBusiness award as a "One Person Wonder" for my work/life balance between my career at Ford Motor Company and Team Detroit in Corporate Communications, freelancing in social media and public relations, owning and designing for Urban Solstice, and my volunteer and community work as a 313Dlove Board Member and a Girl Scouts of Southeastern Michigan Troop Leader.