Katelyn Davis

strategic communications, marketing, and public relations

Now Offering Custom Snapchat Filters for Special Events & Businesses

Katelyn DavisComment

I am very excited to announce that I will be adding the ability to design and host custom Snapchat Geofilters starting in July 2016.

There was a time not too long ago when Snapchat was touted as an app solely for "the kids." The majority of people believed it was a millennial fad that would be gone as quickly as it appeared. However the reality is: Snapchat is a social media powerhouse.

Snapchat is currently home to 100 million active daily users accounting for over 10 billion daily video views, resulting in a $300 million revenue target for 2016. Of those users 65% are 18 to 24 year olds use the app

And in February 2016 Snapchat, recognizing it's power status, began allowing the public to create and submit geofilters for use by everyone with an account. This means that those interesting -- and sometimes funny -- add-ons you see when people snap you, can now be created and published for you whether your an major brand, small business or the future bride wanting to celebrate her nuptials in social style. 

How It Works

Snapchat recognizes its users location via the device's GPS and then load the appropriate filters for that area. For example: If you're at a beach, a city center, or at an event and are snapping away on Snapchat you should see filters specific to that location (if any have been created).

wedding.jpg

Celebrate in Style

Weddings, Bachelor and Bachelorette Parties, birthday parties, holidays, family reunions and any other type of event or gathering isn't complete without a custom Snapchat filter. These filters can be designed to match your event's theme or motif and easily (and affordably) submitted to cover the geographical area and time in which your event is taking place. For example, your wedding filter can be set up to be available to the people within the confines of your venue during the ceremony and reception. This is also a great alternative to a photo booth. People using their own phones to take their own photos!

Brand Awareness for Businesses of All Sizes

Whether your a big brand or a small local business, Shapchat filters are a great way for you to engage with your audience. Not only are Snapchat filters a fun way to interact with your customers at your next big event, they can also be used as a sales ploy. For example: Your company is heading to a conference, and you are looking for that special something to impress potential clients -- to reach them in a completely understated way. You want an additional touch point to reach these potential clients before they even get to your booth or see your signage. Snapchat can help! 

Affordable Option for Every Occasion

If you're looking at using Snapchat filters as an advertising ploy, the cost per impression is insanely cheap compared to other social media channels -- so cheap that even small businesses can afford it. And if you're looking at a custom filter for your wedding, family reunion, or social gathering, I think you'll be pleasantly surprised at just how affordable the it is!

See How Your Filter Preforms

Are analytics your thing? Or are you just curious about how many of your guests used the filter? No problem! We can run metrics that will show how often your filter has been used while it was available. 

If you're interested in having a custom Snapchat filter created for your business or upcoming event, please contact me and I would be happy to talk through the process with you!